Local SEO is one technique that requires more time and effort than regular Search Engine Optimization. However, it does bear better results if you are honest about your techniques. The rules of the game are pretty much the same. You need to have good content, and the quality of links should be better. There are some specific areas in which you need to apply different tactics. Small businesses are particularly in need of local Search Engine Optimization solutions. Google Places has made it easier for local businesses to communicate with customers and provide information on their Google profile related to working hours, images, videos, coupons, proportions, business news etc.
The following points tell you how to successfully get into local markets with a concentration on SEO.
Where to Begin
First, get your Google Places listing– it’s free of cost. Visit the site and get yourself acquainted with features by watching video tutorials. Explore the tracking action tool, which shows user interest rate, request for more map information, navigational queries, direct clicks on your site, and the impressions your site received when it appeared in search results. Finally, don’t forget to get registered in Yahoo! Local and Bing Local.
Business Verification
If you want to ensure that your business is verified, you need to search online to locate your brand name. If you don’t find your listing, get on your toes and take action. For example, if you are a doctor in Beverly Hills, California, you should search for “doctor Beverly Hills”. See the top page results below the paid search results by Google. You should also pay attention to Google map.
When you click on one specific result and notice that you have not been verified, that is no “verified business owner” link is there, then you must follow the arrow immediately that leads you to the verification. This data is pulled from business aggregators like info USA and then matched it up. There can be blunders in the process and you need to rectify it for them.
Selecting Categories
Try to get into the category that best describes your business. Your business can come under 5 categories which will be shown to you as options when you type one. Keep on adding information related to your business like mail, phone number, address, URL etc. and all other fields you deem appropriate to be filled. After these, make business videos, upload them on YouTube and make a link back to your Google Local Profile.
Local Directory Listing
Local directories listing services like Yelp and Merchant Circle can give you citations that let you get more revelation and site traffic. Give correct information and have all locations in the same format.
Getting Reviews
You need to ask loyal customers for reviews and ratings. You can give incentives in return, but make them honest about you. References from the Better Business Bureau or your local Chamber of Commerce can also be very helpful.
